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Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1612216862581-SIKV5YNRJ8IKCIT9P2JM/image-asset.png Work - Movement Lab - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1612216770233-LTGBK0WLBRDAS8G3JG2E/image-asset.png Work - Movement Lab - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1612216832681-V9S72E10HTXIT5LWFDLI/image-asset.png Work - Movement Lab - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1612217307522-4XMXMBMGAIS9H5IWYS2O/image-asset.png Work - Movement Lab - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1612217967388-C4XSVRKFX60V56M7GM6Q/image-asset.png Work - Movement Lab - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1612217611820-432KB5CR76KCTBPI8UZE/Grand+Opening+Invitation-01.png Work - Movement Lab https://www.demijohnson.com/portfolio/harlem-grown-site-redesign monthly 0.5 2021-03-22 https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1609610435082-A7EERYOOB9CXLL4FHEFM/Harlem+Grown+Home+and+Volunteer+Header+Images Work - Harlem Grown: Site Redesign Click image for prototype. https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1609719653277-DORJDM137CRLDMMXBWNY/Style+Guide.png Work - Harlem Grown: Site Redesign https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1607125353248-U0WYWLA40FNHE63YKW0K/Harlem+Grown+Design+Process-05.png Work - Harlem Grown: Site Redesign https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1607124825013-VXL7G8SMVL7WWI07AI46/gigi-To7sMNTs8_E-unsplash.jpg Work - Harlem Grown: Site Redesign - Project Goals: Streamline sign-up process Create a youthful, kid-friendly aesthetic Consolidate all program, tour and volunteer info onto the website https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1607979998833-5UQ1PS6LA3HKKUW69H9T/Persona_Harlem+Grown-01.png Work - Harlem Grown: Site Redesign https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1607980913161-F9WJUW6XLLJYG1YB17AZ/Journey+Map_Harlem+Grown-01.png Work - Harlem Grown: Site Redesign https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1614027238349-TY04DFNSW763JV4NS946/Current+User+Flow-02-02.png Work - Harlem Grown: Site 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Work - Harlem Grown: Site Redesign https://www.demijohnson.com/portfolio/grillzandgranolauxdesign monthly 0.5 2021-03-22 https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1602690483502-P1GI71DL2ZYDPMTJIJ7U/Home+Page+Mock+Up_GG.png Work - Grillz&Granola: Site Redesign Click for the prototype. https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1603907495011-89Z0HKDWOEBUGZFDCVW0/Design+System Work - Grillz&Granola: Site Redesign https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1603751068674-PGZ3L80MFL5JC2ZL5LKE/Design+Process+Research+synthesize+ideate+deliver Work - Grillz&Granola: Site Redesign https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1603920772351-XCZLZV2XT90BT3YVSJKN/Chavonne%2C+Founder.+And+Genail%2C+COO. Work - Grillz&Granola: Site Redesign - Project Goals. • Streamline class sign up for live and on-demand classes • Highlight mental health offerings • Build up the community https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1603927193878-31GQTJTDQA3F9CDAF0XG/Alicia%27s+emotional+journey+of+signing+up+for+a+class. Work - Grillz&Granola: Site Redesign https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1603921031533-NK9ATFQYQ1L2XDF0T91J/Persona+based+on+data+gathered. Work - Grillz&Granola: Site Redesign https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1603929181193-3Q6NJ34G8IZZTTRQEAOK/Lofi+and+Sketches_grillz%26granola_portfolio-04.png Work - Grillz&Granola: Site Redesign https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1603929203337-9FF74OF3MUU67PGVXWC0/Lofi+and+Sketches_grillz%26granola_portfolio-05.png Work - Grillz&Granola: Site Redesign https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1603929223197-V1H9GS6AOBJCT4QA6X16/image-asset.png Work - Grillz&Granola: Site Redesign https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1603931199408-1DT5CHGVW7P9IKG15GQS/Lofi+and+Sketches_grillz%26granola_portfolio-03.png Work - Grillz&Granola: Site Redesign https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1603931016456-81UBWXTIWNOGUG0ZMGKU/image-asset.png Work - Grillz&Granola: Site Redesign https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1603931157348-YRPQKXJQ97Q1A6B94E37/Lofi+and+Sketches_grillz%26granola_portfolio-02.png Work - Grillz&Granola: Site Redesign https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1603750306571-6YOER6TJ8APG853M2G5G/Class+Schedule_Annotation_GrillzandGranola-05.png Work - Grillz&Granola: Site Redesign https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1603750244533-8UDGE25AZAMTJ6ADJW74/Navigation_Annotation_GrillzandGranola-03.png Work - Grillz&Granola: Site Redesign https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1603753772822-OALL5QDEY5VVK81NSQV2/Account_Annotation_GrillzandGranola-09.png Work - Grillz&Granola: Site Redesign https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1603750345511-QB4FWAEGEOQ46HALM2B7/Group+Therapy_Annotation_GrillzandGranola-06.png Work - Grillz&Granola: Site Redesign https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1603749563832-4CBXMXCFWCYQHL4W6AJG/Home_Annotation_GrillzandGranola-02.png Work - Grillz&Granola: Site Redesign https://www.demijohnson.com/portfolio/cashapp monthly 0.5 2022-02-10 https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1607121367448-436XI0C5M4RYKFLMS2MX/Coach+Art+Mock+Up.png Work - Work in progress: Cash App Donation Feature https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1602196562195-KAVXJRMQLY7VFX81QEAL/ICONS-32.png Work - Work in progress: Cash App Donation Feature https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1599077840196-D3IG4FIBXI5SP2VUYATQ/P3_Presentation+Slides-fist-02.png Work - Work in progress: Cash App Donation Feature - People are becoming more aware of social justice and political issues around the world and are eager to be a part of the solution. The increase of social awareness makes fundraising and donating habits increasingly important in people’s everyday lives. In order to help bridge the gap between users and the causes they care about, we set up a streamlined way for users to discover, assess, share and donate to the causes that matter most to them.. https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1602269530405-NKR95PV4LGYXXXA8VWGJ/Cash+App_Design+Process-02.png Work - Work in progress: Cash App Donation Feature https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1602191515724-DJT605N2D7HFOG769HVY/Charity+info+Page Work - Work in progress: Cash App Donation Feature - Insight 1. People research charities to ensure legitimacy. People are motivated by their friends to donate to certain causes. Solution. ENSURE LEGITIMACY: Add a Cash App stamp of approval to let users know that Cash App has approved this charity. Show quick facts about the charities government status and budget Include relevant news coverage of the charity. MOTIVATE TO DONATE: The leaderboard shows the users personal friends that donated the most to that charity. This adds a gamification element to the new feature to encourage charitable giving. https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1599082301155-C3B9GQ8SA7IX0IDAUUM5/Profile+Mock+Up.png Work - Work in progress: Cash App Donation Feature - Insight 2. People want to donate to charities that align with their values and beliefs. They’re interested in charities that they can personally relate to. Solution. PERSONALIZE: New users to fill out a short profile form to identify charities they are interested in and charities that they don’t want to see. These forms will be used to populate the feed of trending and recommended charities for each individual. https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1602191571088-M1E41L8ZVGYACOZ9RRZN/Social+Feed.png Work - Work in progress: Cash App Donation Feature - Insight 3. Most people find charities through their friends and family on social media or in person. When they try to promote a charity, they use social media to spread the word, encourage others to donate, and get updates on charities. Solution. SOCIAL FEED: Users can choose to get updates on the charity, share to Cash App’s social feed or on their personal social media feeds. On the Cash App social feed they can see what their friends donated to and easily contribute to that charity as well. Charitable giving can be implemented into Cash App’s current social feature. https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1599105558497-YOUPP0AYV9YX1NYSQMV1/P3_Persona-19.png Work - Work in progress: Cash App Donation Feature - Persona. We created a persona based on our research to help guide our design and illustrate to stakeholders a generalization of who the users of the new feature are and how they might interact with it. Referring to the persona throughout our rapid prototyping kept my team focused on designing with the user in mind. https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1599190064823-LX8Y72JMC0YWQHO7T258/P3_Journey+Map.png Work - Work in progress: Cash App Donation Feature With the persona and our research in mind, we mapped out the user’s emotional journey while using the new feature. This map was created to further illustrate our research findings on how and why people donate, as well as show the positive impact that the new donation feature could have. https://www.demijohnson.com/portfolio/illustration monthly 0.5 2022-02-10 https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/149a18d1-45e0-4da5-b470-141148aaf5b6/G%26G+illustration+mock+up.png Work - Illustration https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/ef464699-0e96-4d1a-ad79-79052057a745/Floral+moons.png Work - Illustration https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1115741b-7267-444d-aad3-c8df09a99304/image-asset.png Work - Illustration https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1612560561986-H2J4IGSG2Z0OYH5JAU5W/image-asset.jpeg Work - Illustration https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1612560718354-Y0QLW531DED38SZIFUJM/IMG_9996.JPG Work - Illustration https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/cd4a5d3e-a5ff-482c-a227-e0e9c230e428/Yoga+Graphics-10.png Work - Illustration https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/866e8979-a035-4bc8-b7c9-ae1224d8a1f9/G%26G+Illusration+-+Final+Files-23.png Work - Illustration https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/8f4e226b-2e59-4de0-bb61-ff816c5ade03/G%26G+Illusration+-+Final+Files-24.png Work - Illustration https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/b38d412b-ea29-4207-98b5-2b45b56c763f/Yoga+Graphics-05.png Work - Illustration https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/6c1b0ece-0499-4f07-a0dd-138cad730a5e/G%26G+Illusration+-+Final+Files-22.png Work - Illustration https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/64f7298e-ec08-47f3-be1f-a8e9a26647dc/Yoga+Graphics-04.png Work - Illustration https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1b59f34d-3613-43e8-9864-6b54a56e3a3d/G%26G+Illusration+-+Final+Files-19.png Work - Illustration https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/17c28f4a-0f0c-443d-ac41-c2d110a10053/G%26G+Illusration+-+Final+Files-17.png Work - Illustration https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/6ff48659-d986-434a-ab84-2cb0818af391/G%26G+Illusration+-+Final+Files-15.png Work - Illustration https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/6f9170bc-45f0-4d8e-9390-3f48808bef5b/G%26G+Illusration+-+Final+Files-10.png Work - Illustration https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/2e26fb5f-0d0a-4a9c-b2c1-2124d639b5b0/G%26G+Illusration+-+Final+Files-09.png Work - Illustration https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/64643310-06c1-410d-9898-ee5d5293a192/G%26G+Illusration+-+Final+Files-08.png Work - Illustration https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/172eb6e9-125e-4f1b-8488-de2d80216e0f/G%26G+Illusration+-+Final+Files-06.png Work - Illustration https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/c406eb32-660b-4bcc-a934-953b729b75ba/G%26G+Illusration+-+Final+Files-05.png Work - Illustration https://www.demijohnson.com/portfolio/design-tokens-guide monthly 0.5 2022-01-19 https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/89e7b865-71c6-410c-bf1c-a591a7cf8203/dev-chat-graphic1.png Work - USWDS Design Tokens Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/900b2149-2606-4d41-9692-6b88ba22abcf/maturity-model+1.png Work - USWDS Design Tokens Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/a45f9924-064b-4e9a-93d7-e0e51156f756/Color+token.png Work - USWDS Design Tokens Guide https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/b3b8528a-6a5c-4415-bd4e-4c6ac1533cb2/Typography+2.png Work - USWDS Design Tokens Guide https://www.demijohnson.com/portfolio/bixal-brand-guide monthly 0.5 2022-01-21 https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1a3c7a5b-1a12-4126-9d41-202a3b0aae97/image-asset.png Work - Bixal Brand Guide https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/99da730c-8e1b-4e34-a108-1c426a395f94/Color-ratio-graphic-2.png Work - Bixal Brand Guide - Balancing color use. This image was added to the color section of the brand guide to demonstrate how to balance the use of the Bixal colors. https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/50dfc244-f391-416c-a1ec-7b6fdfce73cd/color+palettes+%281%29.png Work - Bixal Brand Guide https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/6ef5d607-9d4e-40bc-a672-92c8fad6a719/Color+Pairings+1+%284%29.png Work - Bixal Brand Guide - Accessible color pairings. A new addition to the brand guide shows color pairings with text that follow accessibility best practices. https://www.demijohnson.com/portfolio/the-eat-school-branding monthly 0.5 2022-02-09 https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/be6f8fd1-abde-4973-8429-04021a8400e1/logo-01.jpg Work - The EAT School Branding https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/147e3cc9-6eec-4307-809d-4e589d71b52c/logo-01.png Work - The EAT School Branding https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/8c8c70ca-8ccf-4ea3-a73b-6c6042baf88d/A+logo-01.png Work - The EAT School Branding - The ‘A’ The ‘A’ got a bit of flare to take away some of the formality and make it unique. It also shows that a small change can make an impact that will set it apart from the rest. https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/9a5f295b-fa95-40a6-b5c4-27560d3af52d/typography-01.png Work - The EAT School Branding https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/bec61d94-d465-4dd4-b50a-ce129334e8dd/color+palette-01.png Work - The EAT School Branding https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/10dbc256-0a4e-41e4-843c-7a5cde3d34c0/gradients-01.png Work - The EAT School Branding https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/36126058-60e4-42d2-b4a4-32e977c4eda5/patterns-01.png Work - The EAT School Branding https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/c6fab02d-96bd-4991-8535-48e3a863f9a7/insta+images-11.png Work - The EAT School Branding https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/d0da44d7-7505-484c-8cfc-41415f6647d2/Mockup+of+journal.png Work - The EAT School Branding A journal created for the EAT School cohort. https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/e2eade03-8591-4cc3-877e-b2f2442dcbd6/recipe+book+mock+up.png Work - The EAT School Branding A recipe book filled with delish plant-based recipes. https://www.demijohnson.com/portfolio/onboarding-new-hires monthly 0.5 2022-02-10 https://www.demijohnson.com/portfolio/a-human-space monthly 0.5 2022-02-15 https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1613607533071-U1I08HB7WGU7M9I2TTCY/Hands_AHumanSpaceLogo-02.png Work - A Human Space: Visual Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1598634290944-KTLMH2HH1IT4JB631E05/Sketchbook_human+space.png Work - A Human Space: Visual Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1613607576260-W4C41P998ZJNOK5GUY26/Lungs_Ahumanspace+logo-01.png Work - A Human Space: Visual Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1598635311491-9SYNL1EM6MDYKU8YBHF4/human+space+logo+portfolio+presentation-03.png Work - A Human Space: Visual Identity https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1598634843558-LRDC7Z6YWW7NWA0BXLCW/t+shirt+mock+up.png Work - A Human Space: Visual Identity https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/d307ff14-ddd5-4e0f-8186-acf2c872e475/A+Human+Space+Style+Guide+copy-03.png Work - A Human Space: Visual Identity https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/e290d514-5e30-4816-8b02-2faef72e2ed1/A+Human+Space+Style+Guide+copy-05.png Work - A Human Space: Visual Identity https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1598634299184-IGNRIVSCBC1PX6E1V946/human+space+logo+portfolio+presentation-02.png Work - A Human Space: Visual Identity https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1598634476795-V4SK4JSWBUPBIME7C16S/human+space+logo+portfolio+presentation-04.png Work - A Human Space: Visual Identity https://www.demijohnson.com/portfolio/washington-maritime-blue-brand-refresh monthly 0.5 2024-09-27 https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/734454a0-7c5d-443e-bf71-45ca53fa04cd/Home+%283%29.png https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/c0c2d15b-fee6-460b-a2a0-d198329dc6e2/Joint+innovation.png https://www.demijohnson.com/portfolio/mindmix-an-ai-powered-platform monthly 0.5 2024-09-27 https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/be23edbc-d28d-425c-bf25-422be93823e9/Option+B.png https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/a26a8345-41a8-449f-9f4a-ab1828173e3a/Option+A.png https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/cd041767-a258-4511-a1ec-6669a7907170/Option+A.png https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/87e547aa-9d66-429a-b293-eceaa4da7f9a/Option+C.png https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/baef0156-f85a-4c6e-a48a-ff1374a5ef98/Typeface.png https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/5746b2c4-246d-4b4a-aaed-7d70e2b4c36a/Color+Palette.png https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/9e11a685-cb4d-4758-882d-9bb85d3a103c/Screens.png https://www.demijohnson.com/portfolio/assemble-branding-uxui-design monthly 0.5 2024-09-27 https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/060b0d51-de49-4ffa-bb28-d0bf0e28a1b5/community+list.png https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/dec4e12a-95dc-4351-89cb-bed9115697ea/1+%284%29.png https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/b6f63547-b0dd-40dd-a5c1-c9b8ec3307d2/graphic.png https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/6ee6cacb-4eaa-46fb-98cb-3bd75284512c/4+%284%29.png https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/36d76a41-4627-49d3-b920-6ee2fbf6db65/7+%288%29.png https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/b6f63547-b0dd-40dd-a5c1-c9b8ec3307d2/graphic.png https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/13d767f3-301a-4064-859f-743a03d74eb5/5+%282%29.png https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/7fda17f9-d74b-4e96-a741-b30aaead4f4f/6+%282%29.png https://www.demijohnson.com/portfolio/ecommerceredesign monthly 0.5 2022-02-10 https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1598986762214-MSEDJA2ZSBTE8OFENS6Z/P2+Macbook+Mockup.png Work - Work in Progress: Second Gear Sports Website https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1598541445543-L2D4ZJ8NLYOEXHZE1HEZ/peter-thomas-crP8WVgw2cQ-unsplash.jpg Work - Work in Progress: Second Gear Sports Website - Campgrounds surrounding Seattle recently began to reopen and people began to turn to camping as a way to safely travel and find solace in nature during these uncertain times. Additionally, the West Seattle Bridge is completely shut down until 2021, limiting access for West Seattle residents to get downtown to REI and other shops. https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1598989814771-MNCZPA1ST0NPLBD7MXNA/SGS_Portfolio+Icons1-04.png Work - Work in Progress: Second Gear Sports Website https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1598628871113-SHAJCR4UX5FTE0XSNVK1/image-asset.png Work - Work in Progress: Second Gear Sports Website https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1598990001371-1CM7U6EXQRATN4FHMAPS/SGS_Portfolio+Icons1-08.png Work - Work in Progress: Second Gear Sports Website https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1598989977131-JXRDHQJQYSGORSEEKQ55/SGS_Portfolio+Icons1-07.png Work - Work in Progress: Second Gear Sports Website https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1598629952258-O913CKQ19ORPZXDLLXI5/persona+journey+map-09.png Work - Work in Progress: Second Gear Sports Website https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1598630194314-VMHP2W731EYQH7EE0AIT/journey+map-10.png Work - Work in Progress: Second Gear Sports Website https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1598995430593-67YQ2WIIV0ZDF0R5TZMN/comparison_list-01.png Work - Work in Progress: Second Gear Sports Website Product list ‘before’ on the left, ‘after’ on the right. Usability tests of the original website showed that the filters on the left side of the page weren’t effective as some items were out of place and users expected more ways to filter the results. To address this I added filters to allow customers to see all used gear or all new gear. I added a shop-by-brand filter because interviewing customers revealed that they trust specific brands and buy high end brands to ensure quality. The ‘best use’ filter gives customers that bit of expert advice from employees so that they can easily figure out what they might need for a specific activity. https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1598995367419-ZQME137TC6U8N0CB68OY/comparison_shopping+cart-03.png Work - Work in Progress: Second Gear Sports Website Checkout ‘before’ on the left, ‘after’ on the right. I tested users by giving them the task of finding and buying a used tent on the original website. This yielded much confusion and frustration from users. There were a lot of glitches in the checkout process and figuring out the delivery option was tough. I tested my redesign and found the functionality of the process to be more intuitive for users and the ability of seeing a calendar on the check out page gave users a visual to help them schedule a pick up time. Interview findings show that customers will shop used gear to save money. I added the savings under ‘price’ to show customers how much they saved. https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1598994563544-B8FIQAV35ECHUIAJFVTN/comparison_product+details-02.png Work - Work in Progress: Second Gear Sports Website Product details page ‘before’ on the left, ‘after’ on the right. Usability tests and a task analysis revealed that the original website had too much text and was lacking some features that users expected to see, like more product photos and an option to see similar items. In the redesign I laid out the page to allow shoppers to skim the details in a list format and offered similar items at the bottom of the page. The owner, Mark, said in his interview that customers are always reaching out to him by email, text or in person to ask about or request products. To address this I added a ‘product request form’ feature that customers will be able to fill out and send if they find that the product they are viewing doesn’t quite meet their needs and they have something else in mind. This promotes that open flow of communication between customer and owner and provides another outlet of customer service. My interviews with customers revealed that they trust experts and appreciate guidance from store employees. To address this I added a section for ‘Best Use’ that will help guide the customer of the ideal products/gear they need for a specific activity. https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1598991797953-RDH0MT4CJGKT3USXFF8C/Home.png Work - Work in Progress: Second Gear Sports Website https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1598991831160-8325YBS1CVTBZUWFR6I4/Camping.png Work - Work in Progress: Second Gear Sports Website https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1598991850995-UHWILERP2CGIZJLFX55G/Product+Details.png Work - Work in Progress: Second Gear Sports Website https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1598991584817-RVSW0U6VUWOEH143KE29/P2_Product+Details.png Work - Work in Progress: Second Gear Sports Website https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1598991683233-2FCBDGC0YQVHWP0E974O/P2_Begin+your+adventure.png Work - Work in Progress: Second Gear Sports Website https://images.squarespace-cdn.com/content/v1/5f46b2aa83461204c180a740/1598991429058-T7HJN3TML0U2CQ4AUNMP/P2_Home+with+Outline.png Work - Work in Progress: Second Gear Sports Website